The web banner design must state the mission statement of your company. What's the mission of your company? What's the trademark of your company? Keep in mind that your mission should be client oriented and not profit oriented otherwise your customers will not concentrate to what you're saying in your banner despite how helpful your product or service could also be. Mission should even be unique and not traced from any of your competitors. Consumers can quickly realize it out because they're capable of doing intensive analysis. Once they realize it they'll make negative picture of your company.

Web banner design provides a brief detail of your website, product or services. Therefore, banners should be designed in such the simplest way that it attract user to click on the banner and land to your website and get the details of your product or services. Use catchy, bold, easy and clear call for action like 'Sign up now', 'Know from here', 'Click here', 'Visit us today', etc. Hence, banners can assist you to bring large traffic on your website which will help to grow your business.

From a search Engine optimization point of view, web banner design should contain strong keywords which help to rank among the highest ten search pages of the search engines like Google, yahoo and many more.