Many business owners have no idea how to make a flyer that will generate a 10-percent, 15-percent, and maybe even a 25-percent response rate. The truth is, advertising experts have completely brainwashed entrepreneurs into thinking that our message has to be highly targeted in order to achieve success. This may be true to a certain degree. However, the whole purpose of advertising flyers is to maximize your advertising dollars by appealing to the interests and desires of as many consumers as possible. Here are some ideas to think about when planning the persuasive strategy for your flyers design.
1) Multiple options.*Advertising a single product or service can dramatically reduce the number of people that respond to your advertising message. Instead, offer your potential customers a variety of products and services. This is more appealing to consumers than having a sale on a specific item. In addition, this takes the guesswork out of deciding what your potential customers desire the most.
2) Coupons.*The majority of consumers who respond to your flyer advertising campaign will be bargain hunters, also known as coupon clippers. The best way to get a response from these people is to make the purchasing process as easy as possible by applying perforated coupons in your flyer design. That way people can easily tear out the offer that appeals to them the most.